Scale sales. Take back your time.
When sales go up and down, it’s hard to know what changed. You may still be doing the things that used to work, but the results aren’t the same.
Your employees are a major expense. Your customers bring in the revenue. Understanding both can help you make better use of what you already have.
Dial Services, LLC helps established businesses with $4 million or more in annual sales understand why sales change, spot gaps in revenue and improve customer retention.
Through our proven Dialed In Framework, we turn your data into clear answers and practical recommendations.
Learn how to use your sales data to understand your customers, create experiences they love, and give them more reasons to come back.
You already have valuable information about your business. Let’s put it to work.
You’ve poured everything you have into your business.
You’ve done the hard part.
You built the business.
You launched the website.
You found customers.
But lately, it feels like you’re working harder than ever just to keep sales moving.
Some people visit your website and leave without buying. Others make one purchase and never come back. Sales go up one month and down the next, and you’re left wondering what’s driving the changes.
Running a business can be demanding, even exhausting. You know there’s growth opportunity in your business, and you need to understand what you should do next. You’re not looking to hire full-time.
That’s where I come in.
I work alongside business owners who need solutions in plain language.
With 20+ years of experience, my roles include Gap Inc., Beretta USA, U.S. Department of Justice, aerospace manufacturers and helping scale a technology startup from 1,000 to 15,000 subscribers during the pandemic. I hold an MBA from the University of Maryland and a Bachelor’s degree in Accounting and Marketing from the #1-ranked Darla Moore School of Business at the University of South Carolina.
I help businesses increase revenue by using the customer data they already have to identify missed opportunities. Sometimes that means improving how many visitors become customers. Other times it means turning more first-time buyers into loyal, repeat customers.
Either way, the goal is the same: helping you make the most of every customer instead of relying solely on more advertising.
If you’re tired of wondering where your next opportunity for growth will come from, I’d love to help you discover the answers already in your data.
Dial Services, LLC is helping business leaders grow sales and keep customers coming back using the data they already have.











"Ms. Dial worked with us from just about the inception of the business through July 2022. As often happens with startups, her roles and responsibilities expanded over time, although her primary focus was on helping to identify key metrics, measuring those metrics regularly, and collaborating closely with me and the rest of the team to uncover strategies that positively impact those metrics. 99 Walks is a tech startup focused in the wellness space. Founded in 2020 with
a single app, the business has expanded to include two apps, a growing line of
physical products, a community of more than 200,000 individuals and revenue in
excess of $1.7M."
"I use the Shopify platform, and if you do too, or something similar, you know there are countless reports we should be running. While I recognize the potential of these reports to boost my sales, data isn't my forte. That's why I hired Sherry Dial from Dial Services to run some reports and take a deep dive into them for me. She provided valuable insights about my customer base and where people are buying from. This decision has proven to be one of the best I've ever made. After our meeting, I walked away with tangible ways to increase my revenue just by utilizing what I already have in the data. Often, we overlook how data can inform us to target more customers effectively. I'm thrilled with Sherry's work and look forward to continuing our collaboration. If you're a small business owner struggling with time or interest in running these essential reports, I highly recommend hiring Sherry."
"Sherry is such a professional! She is so organized and has great ideas. Her ability to network and make connections was super helpful for me. I can tell she cares and wants my business to succeed. Thank you, Sherry! You’re the best!!!"
"Sherry is amazing to work with! She helped me take data that I already had, understand how to use it, and turned it from being unorganized, stress inducing data into information I use to make business decisions every day."
"Jammin Jams TN LLC, has been meeting with Sherry the last couple of months and she has helped us analyze our business and create innovative ways to increase traffic flow to our website. Sherry has also helped us have a better understanding of marketing strategies available for our getting our Jammin brand out there. We love to learn as we grow and love working together with her!
Keep on Jammin Sherry!"
"I recently had the pleasure of working with Dial Services, an internal audit service that truly went above and beyond. Their hands-on approach and focus on analytics really set them apart from other services I've worked with in the past. Their expertise in the area was clear from the very beginning, and they were able to provide valuable insights into our business processes that we hadn't even considered before.
What really stood out to me, though, was their friendly working style. Despite the complexities of the audit process, they were always patient and understanding, and were a pleasure to work with throughout. I felt like they truly cared about our success and were invested in helping us improve our operations.
Overall, I couldn't be happier with the service we received from Dial Services. They are a trustworthy and skilled partner in any business endeavor, and I would highly recommend them to anyone looking for an internal audit service that delivers outstanding results. Thank you for your hard work and dedication!"
"Hiring Sherry is a strategic move. Key relationships open up new opportunities and strategic partnerships create a pathway to sustained success. Sherry is a key! Sherry is an advancer. She has an innate gift and skill to develop plans and gather people toward a targeted goal. She is also an executor. She demonstrates great follow-through and makes sure the job gets done. She is highly creative and imaginative and her work differentiates you and causes you and your brand to stand out amongst others. Her creativity mixed with her solution generating ideas sets you up for great growth potential."
"Sherry is incredible! She’s been helping me build the foundation for The Hustla Lifestyle, and her coaching is invaluable. Our monthly meetings have helped me fill in the gaps and given me the confidence that my brand is headed in the right direction. She is definitely the boost I needed to get to the next level!"
"Sherry Dial gave us an in-person consultation to talk about product sales and overall growth as a business. We are excited and eager to start analyzing our product sales with Dial Services. During the consultation she was very informative about what she has to offer, and how she's helped many other businesses grow and retail loyal clients. Sherry has a background in marketing, analytics, and accounting. She is qualified as can be! Personally, I am a business owner who likes to do everything themselves, however I have learned to delegate and I and excited to be delegating a task to someone who cares and truly respects my business. She is also understanding and willing to learn more about the aesthetic industry to help us dive deep into understanding why our reports are reading the way they are."
"I recently had the pleasure of sitting down with Sherry Dial over coffee, and I was blown away by her professionalism and expertise. Even in just a casual conversation, she offered so many valuable insights on finding customers, improving sales, and refining my brand's message. Her passion for helping small businesses thrive truly shines through, and I left our chat feeling inspired and more focused on my own business goals. I highly recommend meeting and working with Sherry and her team. They're amazing!"
"Working with Sherry was truly outstanding! From the very first conversation we had, she made me feel comfortable and at ease. Every question or concern I had was answered with patience and she kept me updated at every step. Her professionalism, honesty and dedication turned what I thought would be a stressful process was smooth and seamless. I couldn’t have asked for better service! Thank you Sherry."
"Dial Services helped us take a thoughtful look at our database management system and automation processes. Sherry gave us a clearer picture of what was already working well while helping us identify areas that had become outdated or unnecessarily complicated. We especially appreciated that her recommendations focused on improving what we already have before suggesting new tools or major changes."
Analyze customer and sales data by focusing on website traffic, conversion, average order value and customer retention.
Address problems that could affect your online sales before they get worse.
Take action using best practices to create a community where loyal customers feel safe and valued.

Gain a better understanding of the business and key marketing insights.

Turn key marketing insights into a clear, action plan that keeps first time customers coming back, buying more and sharing with others.

Real-time monitoring trends and patterns to ensure actual performance agrees with desired performance.
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